Bumble Bee Foods Implementing Blockchain Technology in Tracking Seafood


Have you ever stood in a supermarket walkway with cans of  tuna in your shopping cart  wondering how it found its way from the sea, who caught, canned, and shipped it? Bumble Bee Foods, North America’s biggest seafood company since 1899, is now using blockchain technology to provide you with answers to the above questions.

Decentralized Food Chain

Consumers are interested in where their food originates. Tonny Costa, CIO at Bumble Bee Foods, says that most of their customers desire to know the whole process involved in food sourcing and safety.

Bumble Bee Foods will collaborate with German tech firm SAP to monitor the journey of seafood from the deep seas to supermarket store shelves. The news regarding the partnership was broken at the annual business conglomerate South by Southwest Conference (SXSW), which is currently underway.

Consumers will be able to see the whole supply chain process and access information on seafood origins and transportation by use of a smartphone that scans a QR code attached on the food package. The scanned data will further comprise the size of the seafood, place of catch, its authenticity, freshness, safety, and fishing authorization of the fishermen. The initial trial of the technology will bear details of Yellowfin tuna that are fished in the coast of Indonesia.

Oliver Betz, the vice chairman of SAP Innovative Business Solutions, expressed that Blockchain innovation, “brings transparency and traceability across the food supply chain.” SAP empowers consumers, associates and inventors to effectively utilize blockchain technology. It enables businesses to create new solutions and extensions for prevailing applications in any sector.

Creating a Better Planet

In the latest World Economic Forum report about building distributed ledger systems for a better planet, fishing industry professionals strongly believe that savvy-tech inventions like blockchain can trail seafood from ‘bait to plate,’ bringing transparency and accurate information for policy making and sustainable organization.

“We’re very excited about implementing SAP’s blockchain solution for Bumble Bee’s Natural Blue by Anova yellowfin tuna product,” said Costa, denoting to Anova Food, a worldwide champion in sourcing sea and farm-reared fish.

Handling Sourcing in Clean Waters

Officials from Anova Food  have visited the Ampera Village located in Indonesia’s Seram Island to interact with the fishermen behind the Fair-Trade Certified Fishery (FTCF). FTCF guidelines guarantee good earnings and safe fishing grounds to the fishermen, endorsing the overall conservation of the environment and poverty alleviation.

The fishermen’s harvest is sent to the receiving bay, which is the first scanning phase on the distributed ledger. The catch is then weighed, packed, labelled, and transported to Anova’s fish production factory in Surabaya and turned into finished products.

The process continues in the processing laboratory where ISO-17025 certification, the best standard for quality adherence globally, is completed. The findings from labs cannot be altered since it is a sovereign establishment controlling the blockchain data.

Food on Blockchain

Recently, French retailer giant, Carrefour announced it would employ blockchain to warranty transparency and safety of its agricultural products such as eggs and chicken. The American Food and Drug Administration also declared it would utilize blockchain to trace agricultural produce, after the outbreak of E. coli in lettuce. The WWF Australian branch is also embracing blockchain to monitor its whole food supply chain.

Josiah is a detail-oriented and highly experienced blockchain content writer with more than five years of experience developing, and producing original content for Nebulas.io, ShillColorado, Fairlay.com, CoinReview, ChangeNOW, TheOofy, and now BBQH. He is a digital nomad inspired by technology and tends, and blockchain is his field of specialization.

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