Google Finally Brings Blockchain To Its Google Cloud Platform

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In an effort to pump new life into its cloud service and compete with Microsoft Azure and Amazon Web Services, Google has finally identified blockchain technology as a crucial ingredient to its cloud strategy.  The technology giant has entered into a partnership with the New York-based startup Digital Asset to bring blockchain offerings onto its Google Cloud Platform.

This venture comes at the same time as Google other blockchain partnership with BlockApps, another service platform that helps enterprises build decentralized apps (DApps).

In a blog post, Google said the inclusion of Digital Asset in Google Cloud Platform will allow its users to build decentralized apps for their enterprises without worrying about configuring the underlying platform.  It essentially gives Google developers access to a proprietary programming language for smart contracts known as DAML. From there, Google developers can build blockchain applications, including smart contracts, and in the future, Google could potentially license those apps to other companies or allow customers to use the apps.

Blythe Masters, CEO of Digital Asset commented in a statement:

“We’re partnering with Google Cloud to provide developers with a full stack solution so they can unleash the potential for web-paced innovation in blockchain.”

In addition, Google plans to test open-source integrations for apps built on top of Hyperledger Fabric and Ethereum later this year through its Google Cloud Product Marketplace.

Digital Asset, which already has links with IBM, Accenture, and PwC, is a provider of distributed ledger technology (DLT) services for the financial services industry. The company recently completed the process of packaging its custom smart contract language Digital Asset Modeling Language (DAML) into easy-to-use software developer kits (SDKs) for its customers.

Blockchain-as-a-service offerings have garnered particular attention from tech industry giants in recent years. Amazon Web Services and Microsoft Azure cloud services already provide blockchain development tools. IBM and Accenture also hold significant market shares.

Despite being admittedly late, Google seems to be making major strides towards embracing the distributed ledger technology – potentially giving the tech giant that edge it needs to win over the cloud service market share from Amazon’s AWS and Microsoft’s Azure.

Ray Battrick is a certified blockchain expert and FinTech copywriter who is devoted to working for you to build blockchain-based applications for your business. Ray is also a FinTech copywriter who is skilled at creating persuasive content for a wide range of products, including financial technology, business blockchain, investing and more. As an avid blockchain enthusiast, Ray enjoys writing about business blockchain, ICOs and cryptocurrency investment.

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